The Biggest Winner in the Academy Awards: Brands!

Learn the winners of the two newest Oscar categories: Best Brand and Most Branded Picture. They were both close races, but in the end, only two can be victorious....

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Tags: Advertising, Celebrities, Culture, Film

Neckties: Unknotting the Unnecessary Custom

The Christian Science Monitor's Bright Green Blog had wonderfully unbuttoned post about Bangladesh's energy-saving necktie ban--and affirmation of untucked shirttails. The more comfortable government employees will be working in offices with air conditioning set no lower than 75 degrees. Japan's...

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Tags: Advertising, Air conditioning, Bangladesh, Fashion, Japan

Truth and Bottled Water: Both Slippery Commodities

Tappening, an anti-bottled water website, provides a useful blog with information on what's going on in the campaign against bottled water. They also provide something a little less healthy but more fun: their "start a lie" campaign has the motto "If they can lie, so can you. Find out the truth a...

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Tags: Advertising, Bottled water, Marketing

Wal-mart Launches Sustainability Index

Lot of chatter in the enviro press lately about Wal-mart's new Sustainability Index, and possible plans to establish a sustainability label for the products it sells, somewhat akin to nutrition labels currently on food packaging. Yes, you say, but it's Wal-mart. Time was, the two corporations m...

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Tags: Advertising, Climate change, Economy, Environment, Green, Marketing, Shopping

Four New Books Explore American Consumption

It is always nice when someone else does my work for me. I was scanning the web today, trolling for stories, when I came across an entry by Sarah Kessler on the Sierra Club website—a review of four new books on consumption issues. Together, these four books (listed in parenthesis below) see...

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Tags: Advertising, Consumption, Culture, Economy, Quality of life, Urban

Score One for Savvy Marketing: Branding Tap Water in Venice

Up until recently, bottled water has had one major advantage over tap water in Venice. No, it's not water quality, taste, or health benefits: bottled water, unlike the stuff that comes free out of the taps, comes in a branded bottle. Through brand loyalty or merely the emotional response to a pic...

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Tags: Ad, Advertising, Communication, Europe, Italy, Marketing, News, Resources, Water

The Human Side of Green

Grist's recent post Can human rights be the climate movement’s moral guide? touches on some questions that have come up before in this blog: How do you reach people on a personal level with the urgency about climate change? How can the green movement itself keep in touch with the human costs of...

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Tags: Advertising, Human rights, Marketing, Policy

The Green Revolution Will (not?) Be Televised

This blog has been following the debate on language within the green movement--how to communicate the urgency to act without turning people off? A recent NYT article, Seeking to Save the Planet, With a Thesaurus, The problem with global warming, some environmentalists believe, is “global warming...

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Tags: Advertising, Green movement, Messaging, Policy, Public awareness, Un

Messaging 101

Watch this short video with a surprise ending.

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Tags: Advertising, Concept, Energy, Messaging

Speaking Up About the Downside of Fast Food

Fast food's charm lies in its predictability. Fast food restaurants now dot the nation's landscapes, turning the view in most areas into a predictable stretch of plastic: signs, architecture, and food. It would seem as though fast food has conquered us all, from roadsides to tastebuds. Is there a...

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Tags: Advertising, Children, Fast food, Heatlh, Kids, Nutrtion, Partner, Petition

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