VIDEO: From Pop-up to Permanent — Pop-up Retail in Oakland, CA

Sometimes the best way to encourage the local retail sector is to start small, be creative, and think outside the (big) box!

Popuphood is a small business incubator in Oakland, CA that collaborates with local entrepreneurs, property owners, and the city government to revitalize local neighborhoods.

Small retailers "pop up" in vacant spaces and are granted up to six months of free rent — after which they have the option to stay permanently and sign a long-term lease with the property owner. If they choose not to, another pop-up retail takes their place. Watch this video to meet the folks behind popuphood and the retailers who have found success as a result of this innovative model!

The video is part of the Guide to Going Local, the second in a series of guides that New Dream is producing for our Community Action Kit.

About the Guide to Going Local

This guide in the New Dream Community Action Kit will help you go local. It's full of ideas and advice on how to strengthen the local economy in your town: through buying local, highlighting new entrepreneurs, instilling local pride, investing locally, and more.

Learn more about the Guide to Going Local

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