Redefiningthe Dream

Inspiring, engaging, and challenging Americans to re-examine their cultural values on consumption and consumerism and initiating a new national conversation around what “the good life” and the “American dream” mean.

New Dream's Redefining the Dream program seeks to inspire Americans to re-examine our cultural values on consumption, "the good life," and never-ending economic growth. You'll find resources like:

  • Our Living the Dream series, profiling folks who are living lives focused on “more of what matters.”
  • Our American Dream Poll, which sheds new light on topics like advertising, consumption, and the sharing economy.
  • Our animated video, "America the Possible," in which author and environmentalist Gus Speth shows us another America: the place we truly want for our children and ourselves.
  • Our animated video, "Visualizing a Plenitude Economy," in which economist Juliet Schor envisions a post-consumer society.

Infographic Series

Do Americans work too much? New Dream's infographic series looks at the impacts of overworking.

Learn More

A New Vision of Economic Growth

We envision an economy that focuses on sustaining communities, family life, and the natural world.

Read More

New American Dream Poll 2014

New Dream's 2014 poll sheds light on the American Dream, the sharing economy, and more.

Learn More