Providing tools and support to families, citizens, and activists to counter our consumerist culture and to create new social norms about how to have a high quality of life and a reduced ecological footprint.
Why It's Important
Most of our chocolate comes from the Ivory Coast region of West Africa, where cocoa production is an enormous part of the economy. In Ghana, 40 percent of the country’s export revenues come from the sale of cocoa. Unfortunately, very little of the profit goes to the farmers who grow the cocoa beans. Cocoa farmers receive about a penny for a candy bar selling for 60 cents.
In fact, the difficulty in making a living at cocoa farming has spawned an increase in child and even slave labor drawn from poor neighboring countries such as Mali, Burkina Faso, Benin and Togo. Children and other workers are forced to work long days picking and processing cocoa beans (it takes 400 of these pods to make just one pound of chocolate). Very few of the children have the opportunity to attend school.