Providing tools and support to families, citizens, and activists to counter our consumerist culture and to create new social norms about how to have a high quality of life and a reduced ecological footprint.

Kids Unbranded Publications

Our guides and action kits provide practical tools to help parents and caregivers protect children from intrusive and harmful advertising.

Find other Kids Unbranded resources here.

Kids Unbranded: Tips for Parenting in a Commercial Culture (Guide and PowerPoint presentation)

Kids Unbranded is designed to give adults a greater understanding of what children face today, and to offer resources to help parents and caregivers band together to protect children from intrusive and harmful advertising. At New Dream, we believe it’s important to help children reclaim valuable noncommercial space in their lives—space to be children, not merely consumers.

In addition to the guide, we offer an easy-to-use PowerPoint presentation highlighting the dangers of excessive advertising targeted at children that you can share at your next school, church, and/or neighborhood meeting.

Download the guide

Download the PowerPoint presentation

Kids Unbranded Action Kit

Raising kids in today’s noisy, fast-paced culture can be difficult. Our Kids Unbranded Action Kit can help you navigate through the noise with practical, fun alternatives, including advice on having a #screenfreesummer!

In the Action Kit, you’ll find:

  • A quick quiz to help you assess whether or not your child’s media use may be harming their well-being
  • Practical tips to help you reduce and manage your child’s exposure to excessive advertising
  • Our list of top 10 screen-free summer activities, as well as ideas for enticing your children away from screens year-round
  • Ideas for helping your kids build sane and sustainable money habits
  • A discussion of peer pressure and how to manage it when it kicks in
  • And… our recommendations for the best reads on these topics and more.

Download the kit

Schools Unbranded Action Kit

Parents hoping to limit their kids’ exposure to excessive commercialism are understandably frustrated when marketers invade traditionally “commercial-free” venues outside the home. The classroom is a particularly troublesome battleground.

At school, children have little choice to avoid advertising. Moreover, in-school advertising may be assumed to have the tacit endorsement of teachers and school officials. And ads aren’t just found in yearbooks and on team uniforms. Some schools now sell ad space on class websites, cafeteria banners, bookcovers, and even homework folders.

In our Schools Unbranded Action Kit, you'll find background information on the challenge as well as a step-by-step guide to help you design and execute a campaign to push back against excessive advertising in the classroom. By taking action to combat the rampant commercialism in our children’s schools, we can help promote a healthy understanding of the effects of commercialism on our quality of life, the environment, and a just society.

Download the kit

Minimizing the Impact of Childhood Media Use (Handout and Brochure)

Today’s children are inundated with a dizzying array of sales pitches in a variety of settings. But it’s important to acknowledge that we, as parents and caregivers, do have the power to help our children lead happier, healthier lives.

In partnership with Psychologists for Social Responsibility, New Dream offers the following resources on "Minimizing the Impact of Childhood Media Use" for distribution at parent gatherings, school events, and other venues.

  • A handout with background information and a list of six practical tips for pushing back against advertising.
  • A tri-fold brochure version of the handout for easy distribution at community meetings and tabling events.

Download the handout

Download the brochure

Good Times Made Simple: The Lost Art of Fun

Good Times Made Simple: The Lost Art of Fun offers 12 inexpensive, non-commercial ways to spend time with family and friends. The guide is based on a very simple premise: in our hectic day-to-day lives, it’s easy to lose sight of some of the things that bring us real joy—connections with family, friends, and nature.

This guide offers alternatives to commercial TV, screen time, video games, and trips to the mall—describing ways to share stories, carve, stargaze, play, sing, and many more. We hope it helps you rediscover the simple pleasures of good, old-fashioned fun.

Warning: Parents may enjoy this booklet as much as their kids, and grown-ups without children show an alarming tendency toward enjoying it, too!

Download the guide

Find other Kids Unbranded resources here.