Providing tools and support to families, citizens, and activists to counter our consumerist culture and to create new social norms about how to have a high quality of life and a reduced ecological footprint.

About the Beyond Consumerism Program

We work too much, we consume too much, we don’t have enough time for friends and family, and we’re constantly being bombarded with marketers' manipulative messages. It’s time to help Americans live lives beyond consumerism. It’s time to build a society that has transcended an economy based on artificially stimulated consumption and unsustainable growth and to develop instead an economy and culture that are centered on maximizing well-being.

The Center for a New American Dream’s Beyond Consumerism program is striving to do this by providing ways for individuals, communities, and activists to help transform their lives and culture so that living sustainably becomes as natural as living as a consumer has become today. The goal of the program is to help Americans move beyond the consumer culture that has taken root since the mid 20th century.

Strategies include:

Inspiration & Education: We will provide articles, videos, blogs, and interviews that challenge the "normalization" of high-consumption lifestyles and the consumerist-oriented economy, as well as promote alternatives for households, schools, and broader society.

Resources & Tools: We will provide easy and accessible content on steps toward lifestyle changes and low-impact living, as well as an organizing kit for our practitioner network. The five areas within this program are: Consuming Consciously, Reclaiming Our Time, Avoiding Advertising, Kids and Commercialism, and Promoting Self-Reliance.

Partnering & Campaigns: We will support and build coalitions for awareness-raising and strategic advocacy, such as a campaign on the work-leisure balance (e.g., a reduced workweek), a campaign to eliminate tax deduction for advertising, and select consumer campaigns.

Connection & Support: We will create an easy-to-use community web platform for our members to find each other, invite others to join, and form local practitioner networks to support each others' individual and family behavior change and to influence others to adopt their own changes. 

To learn more about our Beyond Consumerism program, please contact us at