Redefiningthe Dream

Inspiring, engaging, and challenging Americans to re-examine their cultural values on consumption and consumerism and initiating a new national conversation around what “the good life” and the “American dream” mean.


Providing tools and support to families, citizens, and activists to counter our consumerist culture and to create new social norms about how to have a high quality of life and a reduced ecological footprint.


Providing tools and support to community members to create local initiatives that build local capacity and leadership, increase environmental sustainability, and foster greater livability and vitality.