Score One for Savvy Marketing: Branding Tap Water in Venice

Up until recently, bottled water has had one major advantage over tap water in Venice. No, it's not water quality, taste, or health benefits: bottled water, unlike the stuff that comes free out of the taps, comes in a branded bottle. Through brand loyalty or merely the emotional response to a pic...

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Tags: Ad, Advertising, Communication, Europe, Italy, Marketing, News, Resources, Water
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