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The Human Side of Green

Grist's recent post Can human rights be the climate movement’s moral guide? touches on some questions that have come up before in this blog: How do you reach people on a personal level with the urgency about climate change? How can the green movement itself keep in touch with the human costs of...

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Tags: Advertising, Human rights, Marketing, Policy
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The Green Revolution Will (not?) Be Televised

This blog has been following the debate on language within the green movement--how to communicate the urgency to act without turning people off? A recent NYT article, Seeking to Save the Planet, With a Thesaurus, The problem with global warming, some environmentalists believe, is “global warming...

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Tags: Advertising, Green movement, Messaging, Policy, Public awareness, Un
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Before Eggnog: Holiday highs, lows, and the simple path in between

Holiday shopping may appeal to your instincts, but you can don't have to obey. It's begun. The local drugstore is my gauge for the passage of the retail seasons: during the "Valentine season" (which seems to get longer and more elaborate every year), motion-activated stuffed bears wave their arm...

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Tags: Advertising, Holiday budget, Mall, Psychology, Shopping
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