Speaking Up About the Downside of Fast Food

Fast food's charm lies in its predictability. Fast food restaurants now dot the nation's landscapes, turning the view in most areas into a predictable stretch of plastic: signs,  architecture, and food. It would seem as though fast food has conquered us all, from roadsides to tastebuds. Is there anything that can be done about it?

New Dream partner Corporate Accountability International is launching their Value [the] Meal campaign to demand that the big names in the fast food world start looking at the big picture.

Purposes of the campaign:

  • Stop fast food advertising, promotion and sponsorship that appeals to children and teenagers

  • Stop manipulating public health policy and nutrition science

  • Provide complete, accurate and non-promotional information about the health risks of fast food

  • Reduce the negative health impacts of fast food

  • Do not interfere with people’s right to decide whether or where fast food will be sold in their communities

  • Pay the high costs of health care associated with diet-related diseases

Sign the petition here.

Fast food is bad for everybody. Why target children? Because fast food advertising does just that: the most common commercial targeted at children is the fast food commercial.

Nutritional Wellness quotes a study from the Archives of Pediatrics and Adolescent Medicine, Effects of Fast Food Branding on Young Children's Taste Preferences :"(Our) results add evidence to support recommendations to regulate or ban advertising or marketing of high-calorie, low-nutrient foods and beverages, or all marketing that is directed to young children."

Read more about kids, fast food advertising, and branding.

Tags: Advertising, Children, Fast food, Heatlh, Kids, Nutrtion, Partner, Petition

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