A corporate Do Not Mail Registry?

So today I came upon something I'd like to share with a big disclaimer of I'm not sure how well it's going to work: a corporate Do Not Mail Registry., one of those big direct mail companies, has set up a Do Not Mail Registry. Here's what they have to say about it:

"As one of the leading providers of Direct Mail Services, is in a unique position to reduce the amount of mail in your postal mailbox. We only want you the get offers that interest you in the mail, and we need your help to determine which offers you would like and would not like to get in your mailbox.

"The key to stopping all that unwanted advertising mail you receive at home is getting your name off the mailing lists. Of course, that's a lot easier said than done because there are, literally, thousands of commercial lists out there. That's where we come in, we can use our vast direct marketing expertise to get your name off of those lists for you. As direct marketers ourselves, we know that mail-order companies don't want to waste their money sending mail to people who don't want to receive it. They'll gladly take you off their lists when they're asked to. But with countless mail-order companies doing business today, you just can't contact enough of them on your own to make a difference."

So today I bit. I gave them my name, mailing address, and email address. The email address is so that they can send a confirmation email that includes a link to click through to absolutely confirm you want off of their lists. Before submitting your online registration, they also give you the option to absolutely discontinue receiving any direct mail from them or to continue receiving direct mail in various categories (such as gasoline credit card offers, fashion magazine offers, etc.) that you check off.

I'm concerned that they'll be using my email address for that type of junk mail, so I did only give my "junk email address." Nevertheless, it seems promising, although perhaps too good to be true.

If you'd like to take a shot yourself, visit

Also, check out New Dream's Declare Your Independence from Junk Mail page where you'll even find a link to urge Congress to set up an official Do Not Junk Registry.

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