Advertising in Schools May Be Less Lucrative Than Thought

Blog   |   by Lisa Mastny   |   February 23, 2012

A new report finds that advertising in schools poses a threat to children’s education and development and doesn’t address budget woes.

6 Ways to Resist Kid-Targeted Advertising (and Save the Planet!)

Blog   |   by Edna Rienzi   |   December 30, 2015

Today’s consumer culture encourages materialistic values. Learn ways to fight back!

ACTION KIT: Kids Unbranded – tips for pushing back against excessive advertising at home

Resources   |   by New Dream   |   July 14, 2015

Raising kids in today’s noisy, fast-paced culture can be difficult. Our Kids Unbranded Action Kit can help you navigate through the noise with practical, commercial-free alternatives.

GUIDE: Kids Unbranded: Tips for Parenting in a Commercial Culture

Resources   |   by New Dream   |   October 21, 2015

Our updated guide provides insight into the excessive advertising that children face today, as well as practical tools to help parents and caregivers push back.

POLL: Kids and Commercialism Poll 2002

Resources   |   by New Dream   |   December 13, 2002

This summary highlights the major findings of a nationally representative telephone study conducted among 750 American teens ages 12 to 17. The “Youth and Advertising” poll was conducted by Widmeyer Communications for the Center a New American Dream in 2002.

BROCHURE: Minimizing the Impact of Childhood Media Use

Resources   |   by New Dream   |   April 14, 2017

In partnership with Psychologists for Social Responsibility, New Dream offers practical resources for distribution at parent gatherings, school events, and other venues.

ACTION KIT: Schools Unbranded – simple steps to understanding and pushing back against rampant in-school commercialism

Resources   |   by New Dream   |   April 14, 2017

This helpful guide offers simple steps to understanding and pushing back against rampant in-school commercialism.

POLL: New American Dream Poll 2014

Resources   |   by New Dream   |   June 29, 2014

What does the “American Dream” mean today? How—and how successfully—are Americans achieving this dream? How has the concept of the “American Dream” shifted over the past 10 years? These questions are at the heart of New Dream's 2014 national survey.

The Pervasiveness of Product Placement: A Review of Spurlock's New Film

Blog   |   by Amy Curtis   |   November 17, 2011

Morgan Spurlock's new film exposes the subversive role of product placement in American media.

Pushing Back Against Rampant Commercialism

Blog   |   by Wendy Philleo   |   October 29, 2014

Executive Director Wendy Philleo offers her thoughts on fighting rampant commercialism and how best to push back against it.

Five Years After Banning Outdoor Ads, Brazil's Largest City Is More Vibrant Than Ever

Blog   |   by Amy Curtis   |   December 8, 2011

In São Paolo, the removal of logos and slogans exposed previously overlooked architecture, revealing a rich urban beauty that was long hidden.

Parenting

Topics   |   June 26, 2017

GUIDE: Smart Consumers: An Educator's Guide to Exploring Consumer Issues and the Environment

Resources   |   by New Dream   |   April 13, 2017

6 Ways That Parents Can Push Back Against Harmful School Commercialism

Blog   |   by Edna Rienzi   |   October 20, 2015

At school, ads can now be found on everything from team uniforms to cafeteria banners to homework folders. Learn some ways to push back.

What Would It Take to Shift Our Gifting Away from "Stuff"?

Blog   |   by New Dream   |   October 9, 2017

Learn more about New Dream's research on the barriers and benefits to giving gifts of experience rather than "stuff."