Redefiningthe Dream

Inspiring, engaging, and challenging Americans to re-examine their cultural values on consumption and consumerism and initiating a new national conversation around what “the good life” and the “American dream” mean.

A Plenitude Economy

How will we redefine the American Dream? Economist and New Dream board co-chair Juliet Schor believes it starts with redefining our economy.

Plenitude cover

The Book

In True Wealth (titled Plenitude in hardcover), Schor offers a groundbreaking intellectual statement about the economics and sociology of ecological decline, suggesting a radical change in how we think about consumer goods, value, and ways to live: a plenitude economy.

Responding to our current moment, True Wealth puts sustainability at its core. But it is not a paradigm of sacrifice. Instead it’s an argument that through a major shift to new sources of wealth, green technologies, and different ways of living, individuals and the country as a whole can actually be better off and more economically secure.

As Schor observes, plenitude is already emerging. In pockets around the country and the world, people are busy creating lifestyles that offer a way out of the work-and-spend cycle. These pioneers’ lives are scarce in conventional consumer goods and rich in the newly abundant resources of time, information, creativity, and community. Urban farmers, D.I.Y. renovators, Craigslist users, cob builders—all are spreading their risk and establishing novel sources of income and outlets for procuring consumer goods. Taken together, these trends represent a movement away from the conventional market and offer a way toward an efficient, rewarding life in an era of high prices and traditional resource scarcity.

Based on recent developments in economic theory, social analysis, and ecological design, as well as evidence from the cutting-edge people and places putting these ideas into practice, True Wealth is a roadmap for the next two decades. In encouraging us to value our gifts—nature, community, intelligence, and time—Schor offers the opportunity to participate in creating a world of wealth and well-being.

The Video: A New Dream Exclusive!

Visualizing a Plenitude Economy is a beautifully drawn 5-minute video based on Juliet Schor's book. Produced by New Dream in 2011 and narrated by Schor, it is the first installment of the New Dream Mini-Views series. This fun animation provides a vision of what a post-consumer society could look like, with people working fewer hours and pursuing re-skilling, homesteading, and small-scale enterprises that can help reduce the overall size and impact of the consumer economy.

Watch it, enjoy it, and share it!