Providing tools and support to community members to create local initiatives that build local capacity and leadership, increase environmental sustainability, and foster greater livability and vitality.
Help Businesses "Do the Right Thing"
Business owners may need incentives to “do the right thing,” whether it means supporting local causes, making environmental improvements, or simply keeping the money circulating in the local community.
Across America, businesses of all sizes are choosing to become "B-Corporations," or corporations that use the power of business to solve social and environmental problems. B Corps are unlike traditional businesses because they meet comprehensive and transparent social and environmental performance standards; meet higher legal accountability standards; and build a business constituency for good business. To encourage businesses in your community to make the move, check out the six steps to becoming a certified B-Corp.
A creative way for consumers to entice businesses to make social and environmental improvements is through Carrotmobs, "the opposite of a boycott.” In a Carrotmob campaign, the organizer gets businesses in the community to compete at how responsible they can be, then rallies a network of local residents to spend money to support the winner. The San Francisco-based nonprofit Carrotmob has been the hub of the global movement since orchestrating the first campaign in 2008. Watch their clever videos below on "How Organized Consumer Purchasing Can Change Business" and how "Carrotmob Makes It Rain" (and gets a local liquor store to make energy efficiency improvements).