Providing tools and support to families, citizens, and activists to counter our consumerist culture and to create new social norms about how to have a high quality of life and a reduced ecological footprint.

Reducing Commercialism at School

Today, America’s schools reinforce a consumer culture and expose our children to excessive marketing pitches. For a healthy future, education will need to evolve to extract marketing messages and consumerism and reinforce sustainable living. The good news is that groups today are working on both aspects.

Extracting Marketers from Schools

The Campaign for a Commercial Free Childhood is working to fight commercial interests taking over our schools. To get involved in one of their important efforts, visit their website. Currently, the Campaign is working to push Scholastic to stop pushing the coal industry's propaganda in a new book that Scholastic published. Voice your support here!

And for more on Commercialism in Children’s Lives, read this great introductory article.

Improving School Meals

One big challenge is getting junk food marketers out of school lunchrooms and vending machines. Some states are ahead of this game while others lag behind. U.K. chef Jamie Oliver has attempted to change the menus of several U.S. school systems and is also organizing a campaign to get schools to stop selling sweetened milk. Get involved here.

For a global overview of the efforts to improve school menus, check out "Rethinking School Food: The Power of the Public Plate" by Kevin Morgan and Roberta Sonnino.