Providing tools and support to families, citizens, and activists to counter our consumerist culture and to create new social norms about how to have a high quality of life and a reduced ecological footprint.
Kids and Commercialism
From babyhood on, our children are being targeted by marketers. That’s turning them into little consumers, alienating them from nature, getting them used to unhealthy diets filled with junk foods, and making them want ever more stuff. Economically, socially, and ecologically, this is unsustainable and not the best path for children. But how do we change this?