Providing tools and support to families, citizens, and activists to counter our consumerist culture and to create new social norms about how to have a high quality of life and a reduced ecological footprint.

Go Beyond Consumerism

New Dream's Beyond Consumerism program strives to create a vision of life beyond overconsumption, disposable lifestyles, and perpetual marketing, and to provide the tools to help families, citizens, educators, and activists rein in consumerism in their own lives and in broader society.

Discover ways to rethink your relationship with "stuff," better balance work and life, avoid advertising, and protect your kids from marketing.

Also, check out our "alternative" gift registry, SoKind, which allows you to create registries focused less on stuff and more on family, fun, and friends.

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Counter-Intuition 101: A Shorter Workweek

Why reducing our working hours may make smart economic sense.

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The High Cost of Materialism

Learn how America's culture of consumerism is undermining our well-being.

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Beyond Green Consumerism

What we buy matters. But what we do matters more.

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Tips for Parenting in a Commercial Culture

Our new guide provides practical tools to push back against the onslaught of commercialism.

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