Providing tools and support to families, citizens, and activists to counter our consumerist culture and to create new social norms about how to have a high quality of life and a reduced ecological footprint.

Go Beyond Consumerism

New Dream's Beyond Consumerism program provides tools to help families and individuals rein in consumerism in everyday life. You'll find resources like:

  • SoKind, which allows you to create "alternative" gift registries focused less on stuff and more on family, fun, and friends.
  • Our Simplify the Holidays campaign, with tips for creating less wasteful and more meaningful holiday celebrations.
  • Kids Unbranded, a guide for reducing commercialism in our children's lives.

Counter-Intuition 101: A Shorter Workweek

Why reducing our working hours may make smart economic sense.

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The High Cost of Materialism

Learn how America's culture of consumerism is undermining our well-being.

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Beyond Green Consumerism

What we buy matters. But what we do matters more.

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Tips for Parenting in a Commercial Culture

Our new guide provides practical tools to push back against the onslaught of commercialism.

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