 In today’s global marketplace, we rarely see what’s behind the stuff we buy. Where does a particular product come from?
What are the working conditions like for the people who created it? What impact has their extraction had on the natural environment? On nearby communities?
We want more of what matters in life. More fairness is an important part of that. A peaceful, secure planet depends not only on meeting our needs, but also meeting the needs of people at the other end of the production line. Of course, it isn’t always easy. It often seems the deck is stacked against us—even when we want to do the right thing, the right thing isn’t always obvious, or within reach.
That’s where New Dream comes in. We raise awareness of the hidden costs associated with the things we buy and consume, and help consumers find better alternatives —durable, eco-friendly products made by workers earning livable wages. We rally citizens around policies that benefit underrepresented constituencies—both today's materially poor as well as the future generations that will inherit our land, air, and water.
Trade that is fair. Decent wages. Safe working conditions. A global marketplace that works for all. Natural resources that will be around for our children’s children. Helping everyone—even people we may never meet—get more of what matters.
Want More?
New American Dream is promoting our message of hope through a new series of posters, postcards, and ads that illustrate how living consciously, buying wisely, and making a difference isn’t about having less, but of cultivating more of the things that matter: more nature, more time, more fun, and more fairness, to name a few. Now we need your help spreading the word.
Print our “More Fairness” poster and hang it at your favorite hangout, like the local coffee shop, bookstore, or co-op.
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