Kids turn on the TV, they’re there. They switch on the computer, they’re there. They go to school, the playground, slumber parties, they’re there. Who? Marketers! Seeking to mine kids for info and sell them a version of happiness and fulfillment that involves buying more stuff. Newer and better stuff. Stuff that all the cool kids have. Or should have. If they are really, you know, cool. Stuff your parents should buy for you RIGHT NOW.
Our Tips for Parenting in a Commercial Culture booklet offers parents, educators, and concerned citizens a wealth of info that will provide a broader understanding of what children face today, and offers tips and resources to help parents and others band together to protect children from intrusive and harmful advertising.
We're not the only group with tips and resources to help you navigate the difficult world of parenting in a commercial culture. There are many groups out there we're proud to be working with on this issue.
