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Campaign 2002
The 2002 Junk mail campaign both berated the worst offenders and thanked those pioneering companies that are trying to model a better way.
On the berating side, we started with the first inductees into our Junk mail Hall of Shame -- the "You've Got [Junk] Mail" people themselves! Please send a message to AOL's Steve Case asking him to reform his company's Junk mail practices.
On the thanking side, we highlighted a few of the courageous companies and organizations that don't use Junk mail as well as a few of those that are trying creative ways to wean themselves off of it. We hope you'll visit our 'A Better Way' page and take a few minutes to thank these pioneers.
Of course, we also retained and enhanced our staples - the Steps individuals can take to personally cut back on Junk mail while encouraging governments and businesses to do their respective parts as well.
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