Blog

Town Bans Bottled Water

Bundanoon, Australia has banned water from its city limits! According to the BBC this Outback outpost was the first municipality anywhere to ban bottled water. Because it has been so long since I have posted anything about bottled water I thought I would also take this opportunity to remind our r...

Read More »

Tags: Bottled water, News
User Comments (0)

Score One for Savvy Marketing: Branding Tap Water in Venice

Up until recently, bottled water has had one major advantage over tap water in Venice. No, it's not water quality, taste, or health benefits: bottled water, unlike the stuff that comes free out of the taps, comes in a branded bottle. Through brand loyalty or merely the emotional response to a pic...

Read More »

Tags: Ad, Advertising, Communication, Europe, Italy, Marketing, News, Resources, Water
User Comments (0)

Search

Connect with Us