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The Green Revolution Will (not?) Be Televised

by Kim, May 7, 2009 at 4:00pm

This blog has been following the debate on language within the green movement--how to communicate the urgency to act without turning people off? A recent NYT article, Seeking to Save the Planet, With a Thesaurus, The problem with global warming, some environmentalists believe, is “global warming...

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Tags: Advertising, Green movement, Messaging, Policy, Public awareness, Un
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Messaging 101

by Kim, March 23, 2009 at 8:18am

Watch this short video with a surprise ending.

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Tags: Advertising, Concept, Energy, Messaging
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