Blog

Truth and Bottled Water: Both Slippery Commodities

Tappening, an anti-bottled water website, provides a useful blog with information on what's going on in the campaign against bottled water. They also provide something a little less healthy but more fun: their "start a lie" campaign has the motto "If they can lie, so can you. Find out the truth a...

Read More »

Tags: Advertising, Bottled water, Marketing
User Comments (0)

Wal-mart Launches Sustainability Index

Lot of chatter in the enviro press lately about Wal-mart's new Sustainability Index, and possible plans to establish a sustainability label for the products it sells, somewhat akin to nutrition labels currently on food packaging. Yes, you say, but it's Wal-mart. Time was, the two corporations m...

Read More »

Tags: Advertising, Climate change, Economy, Environment, Green, Marketing, Shopping
User Comments (0)

Score One for Savvy Marketing: Branding Tap Water in Venice

Up until recently, bottled water has had one major advantage over tap water in Venice. No, it's not water quality, taste, or health benefits: bottled water, unlike the stuff that comes free out of the taps, comes in a branded bottle. Through brand loyalty or merely the emotional response to a pic...

Read More »

Tags: Ad, Advertising, Communication, Europe, Italy, Marketing, News, Resources, Water
User Comments (0)

The Human Side of Green

Grist's recent post Can human rights be the climate movement’s moral guide? touches on some questions that have come up before in this blog: How do you reach people on a personal level with the urgency about climate change? How can the green movement itself keep in touch with the human costs of...

Read More »

Tags: Advertising, Human rights, Marketing, Policy
User Comments (0)

The New Green Cool: Integral to Sustainability?

The green movement has an uncertain relationship to "cool." From the 1960s through the 70s, anti-establishment sentiment was running high enough that environmentalism could piggyback upon the civil rights movement, the Native rights movement, anti-material sentiments, and the belt-tightening of t...

Read More »

Tags: Beauty, Culture, Design, Green, Marketing, Movement
User Comments (0)

Tom Vilsack and the Avatar of Healthy Eating

Read the hilarious--and mostly spot-on--post in Civil Eats today: Lying, Smoking, Drinking, Big Ag: Why The Disney-USDA Partnership For “Healthy Eating” Is A Dangerous Alliance. (I say mostly because there's an image of the President that I can't quite wrap my mind around). And this “policy” als...

Read More »

Tags: Children, Cravings, Food, Imagination, Kids, Marketing, School
User Comments (0)

Green Fatigue and Pop Culture

Is the environmental movement branding itself too narrowly with its monochromatic messaging? John Rooks is the President/Founder of The SOAP Group (Sustainable Organization Advocacy Partners) and he's talking about "green fatigue" in is article More on the Color of Sustainability from the Environ...

Read More »

Tags: Brand, Culture, Environemnt, Green, Marketing, Pop, Popular
User Comments (0)

The Internet Evolution of Valentine's Day: American's Online Relationship

Several years ago, I remember noticing Valentine's Day suddenly became a huge deal. Starting in late January, everyone was talking about what they were going to buy. Even acquaintances with children discussing what each child would receive as if the holidays were starting up all over again. At f...

Read More »

Tags: Advertising, Gift, Internet, Marketing, Television, Tv, Valentine
User Comments (0)

Communicating the Urgency of Our Shrinking Biodiversity

"If we want to do something about future food crises, we should name them today, and name them properly. Problems unnamed or improperly named are problems left unsolved," writes guest blogger for Grist, Cary Fowler. This post, similar in nature to the one about naming the climate crisis, also in...

Read More »

Tags: Biodiversity, Disaster, Heirloom seed, Language, Marketing, Seed, Semantics
User Comments (0)

What's In a Name? With Climate Change, We'll Still Feel the Heat

Does the environmental movement need to market a "little green pill"? Grist brought up a fascinating question today in the post Naming the climate disaster. Gar Lipow writes, "After all, denier blather about a new ice age also describes a (discredited) type of climate change," but says that "glo...

Read More »

Tags: Advertising, Green movement, Marketing
User Comments (0)

Search

Connect with Us