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AM Inspiration: Keeping Company With Plants
After doing a bit of indoor gardening today I am convinced that there is a quasi-mystical benefit from palling around with growing things and playing in the dirt. A NASA study found that certain indoor plants can improve air quality, while researchers in the UK found that a healthful bacteria com...
Tags: Dirt, Garden, Green, Horticulture, Plant, Wellness
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Wal-mart Launches Sustainability Index
Lot of chatter in the enviro press lately about Wal-mart's new Sustainability Index, and possible plans to establish a sustainability label for the products it sells, somewhat akin to nutrition labels currently on food packaging. Yes, you say, but it's Wal-mart. Time was, the two corporations m...
Tags: Advertising, Climate change, Economy, Environment, Green, Marketing, Shopping
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Parsley Plays a Starring Role in Rapunzel, Salads
As those of you who know your fairy tales might remember, parsley plays a pivotal role in Rapunzel. The expectant mother craves the herb (known in Germany as Rapunzel-Glockenblume) so acutely that she (or in some versions, her husband), steals some from a witch's garden. The witch uses the theft ...
Tags: Eating healthy, Green, Health, Nutrients, Parsley, Recipe, Salad
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Become a Citizen Scientist: Join the Firefly Watch
Last night I was walking in my neighborhood in the cool evening, just as the air was thickening with darkness and the greenery was shifting towards black. Then I saw what for me is summer incarnate. I saw a firefly. Whether living in the mountains, where the lightning bugs descended in droves eve...
Tags: Activity, Children, Green, Insect, Kids, Outdoors, Outside, Poetry, Science, Wildlife
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The New Green Cool: Integral to Sustainability?
The green movement has an uncertain relationship to "cool." From the 1960s through the 70s, anti-establishment sentiment was running high enough that environmentalism could piggyback upon the civil rights movement, the Native rights movement, anti-material sentiments, and the belt-tightening of t...
Tags: Beauty, Culture, Design, Green, Marketing, Movement
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Completing the Spectrum: From Emerson’s Rainbow to the Green Movement
John Muir, naturalist Does setting aside one day a year for the earth really mean anything? According to the Environmental Protection Agency, just one Earth Day forever changed Americans' attitudes: "Public opinion polls indicate that a permanent change in national priorities followed Earth Day ...
Tags: City, Culture, Earth day, Emerson, Green, History, Nature, Religion, Spirit, Transcendenatlist, Urban
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Micro-activism: Local Foods
I usually try to change my behavior as a first step in understanding issues and inspiring change. I never tell people that they should do what I’m doing, but I always explain why I’m doing it. If nothing else, it gives my friends and me something to talk about over craft beers. With the upcoming...
Tags: Farmers markets, Food, Fresh, Green, Local, Local food, Locavore, Organic, Shopping
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Green Fatigue and Pop Culture
Is the environmental movement branding itself too narrowly with its monochromatic messaging? John Rooks is the President/Founder of The SOAP Group (Sustainable Organization Advocacy Partners) and he's talking about "green fatigue" in is article More on the Color of Sustainability from the Environ...
Tags: Brand, Culture, Environemnt, Green, Marketing, Pop, Popular
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