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Green Fatigue and Pop Culture

Is the environmental movement branding itself too narrowly with its monochromatic messaging? John Rooks is the President/Founder of The SOAP Group (Sustainable Organization Advocacy Partners) and he's talking about "green fatigue" in is article More on the Color of Sustainability from the Environ...

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Tags: Brand, Culture, Environemnt, Green, Marketing, Pop, Popular
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The Refrigerator: Cause of Energy Waste or Solution to Food Waste?

The New York Times' article "Trashing the Fridge" was a great example of passionate environmentalists on both sides of an issue without a clear-cut right or wrong. For those on the anti-fridge side, coolers, maybe a small freezer, frequent trips to the grocery store and smart planning have helpe...

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Tags: Appliance efficiency, Culture, Food packaging, Food waste, Fridge, Refrigerator
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