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Communicating the Human Voice of Climate Change
Continuing this blog's exploration of language within the green movement, there was a great DotEarth post the other day about communication. Quoting from Dr. Randy Olson, a marine biologist and author, comes a different view of the issue. He thinks that rather than focusing too much on the packag...
Tags: Communication, Debt, Devloping, Future, Language, Nation
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Score One for Savvy Marketing: Branding Tap Water in Venice
Up until recently, bottled water has had one major advantage over tap water in Venice. No, it's not water quality, taste, or health benefits: bottled water, unlike the stuff that comes free out of the taps, comes in a branded bottle. Through brand loyalty or merely the emotional response to a pic...
Tags: Ad, Advertising, Communication, Europe, Italy, Marketing, News, Resources, Water
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Climate Change Art Contest: For students and non-students
This blog has been exploring the best ways to communicate about green issues, particularly the urgency of climate change. This is an issue close to the heart of Andrew C. Revkin, blogger at NYT's Dot Earth, as well. He has also been questioning what graphics might be most effective in portraying ...
Tags: Art, Climate, Communication, Contest, Global warming
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Animated, Virtual Trash
A recent post, The Game Theory of Green Parenting, was an attempt to answer the question, "is it possible to attract kids’ attention from Gummi Worms to vermicomposting?” In other words, how can green issues be imparted to kids in a fun way? Check out this video made for a school project about t...
Tags: Children, Communication, Education, Fun, Kids, School, Waste
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