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The Internet Evolution of Valentine's Day: American's Online Relationship

Several years ago, I remember noticing Valentine's Day suddenly became a huge deal. Starting in late January, everyone was talking about what they were going to buy. Even acquaintances with children discussing what each child would receive as if the holidays were starting up all over again. At f...

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Tags: Advertising, Gift, Internet, Marketing, Television, Tv, Valentine
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The Remote Control: Keeper of Stories, Waster of Resources?

This great quote about TV and resource use comes from Duane Elgin in Yes! Magazine, via No Impact Man: Someone once observed that people live by stories, including nations, and that if you can control people's stories, you don't need to control their armies or legislatures, because you already c...

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Tags: Advertising, Consumption, Media, Television, Tv
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What's In a Name? With Climate Change, We'll Still Feel the Heat

Does the environmental movement need to market a "little green pill"? Grist brought up a fascinating question today in the post Naming the climate disaster. Gar Lipow writes, "After all, denier blather about a new ice age also describes a (discredited) type of climate change," but says that "glo...

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Tags: Advertising, Green movement, Marketing
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Before Eggnog: Holiday highs, lows, and the simple path in between

Holiday shopping may appeal to your instincts, but you can don't have to obey. It's begun. The local drugstore is my gauge for the passage of the retail seasons: during the "Valentine season" (which seems to get longer and more elaborate every year), motion-activated stuffed bears wave their arm...

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Tags: Advertising, Holiday budget, Mall, Psychology, Shopping
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