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Truth and Bottled Water: Both Slippery Commodities

Tappening, an anti-bottled water website, provides a useful blog with information on what's going on in the campaign against bottled water. They also provide something a little less healthy but more fun: their "start a lie" campaign has the motto "If they can lie, so can you. Find out the truth a...

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Tags: Advertising, Bottled water, Marketing
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Wal-mart Launches Sustainability Index

Lot of chatter in the enviro press lately about Wal-mart's new Sustainability Index, and possible plans to establish a sustainability label for the products it sells, somewhat akin to nutrition labels currently on food packaging. Yes, you say, but it's Wal-mart. Time was, the two corporations m...

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Tags: Advertising, Climate change, Economy, Environment, Green, Marketing, Shopping
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Score One for Savvy Marketing: Branding Tap Water in Venice

Up until recently, bottled water has had one major advantage over tap water in Venice. No, it's not water quality, taste, or health benefits: bottled water, unlike the stuff that comes free out of the taps, comes in a branded bottle. Through brand loyalty or merely the emotional response to a pic...

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Tags: Ad, Advertising, Communication, Europe, Italy, Marketing, News, Resources, Water
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The Human Side of Green

Grist's recent post Can human rights be the climate movement’s moral guide? touches on some questions that have come up before in this blog: How do you reach people on a personal level with the urgency about climate change? How can the green movement itself keep in touch with the human costs of...

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Tags: Advertising, Human rights, Marketing, Policy
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The Green Revolution Will (not?) Be Televised

This blog has been following the debate on language within the green movement--how to communicate the urgency to act without turning people off? A recent NYT article, Seeking to Save the Planet, With a Thesaurus, The problem with global warming, some environmentalists believe, is “global warming...

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Tags: Advertising, Green movement, Messaging, Policy, Public awareness, Un
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Speaking Up About the Downside of Fast Food

Fast food's charm lies in its predictability. Fast food restaurants now dot the nation's landscapes, turning the view in most areas into a predictable stretch of plastic: signs, architecture, and food. It would seem as though fast food has conquered us all, from roadsides to tastebuds. Is there a...

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Tags: Advertising, Children, Fast food, Heatlh, Kids, Nutrtion, Partner, Petition
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The Internet Evolution of Valentine's Day: American's Online Relationship

Several years ago, I remember noticing Valentine's Day suddenly became a huge deal. Starting in late January, everyone was talking about what they were going to buy. Even acquaintances with children discussing what each child would receive as if the holidays were starting up all over again. At f...

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Tags: Advertising, Gift, Internet, Marketing, Television, Tv, Valentine
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What's In a Name? With Climate Change, We'll Still Feel the Heat

Does the environmental movement need to market a "little green pill"? Grist brought up a fascinating question today in the post Naming the climate disaster. Gar Lipow writes, "After all, denier blather about a new ice age also describes a (discredited) type of climate change," but says that "glo...

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Tags: Advertising, Green movement, Marketing
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Before Eggnog: Holiday highs, lows, and the simple path in between

Holiday shopping may appeal to your instincts, but you can don't have to obey. It's begun. The local drugstore is my gauge for the passage of the retail seasons: during the "Valentine season" (which seems to get longer and more elaborate every year), motion-activated stuffed bears wave their arm...

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Tags: Advertising, Holiday budget, Mall, Psychology, Shopping
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