Speaking Up About the Downside of Fast Food
Fast food's charm lies in its predictability. Fast food restaurants now dot the nation's landscapes, turning the view in most areas into a predictable stretch of plastic: signs, architecture, and food. It would seem as though fast food has conquered us all, from roadsides to tastebuds. Is there anything that can be done about it?
Purposes of the campaign:
- Stop fast food advertising, promotion and sponsorship that appeals to children and teenagers
- Stop manipulating public health policy and nutrition science
- Provide complete, accurate and non-promotional information about the health risks of fast food
- Reduce the negative health impacts of fast food
- Do not interfere with people’s right to decide whether or where fast food will be sold in their communities
- Pay the high costs of health care associated with diet-related diseases
Fast food is bad for everybody. Why target children? Because fast food advertising does just that: the most common commercial targeted at children is the fast food commercial.
Nutritional Wellness quotes a study from the Archives of Pediatrics and Adolescent Medicine, Effects of Fast Food Branding on Young Children's Taste Preferences :"(Our) results add evidence to support recommendations to regulate or ban advertising or marketing of high-calorie, low-nutrient foods and beverages, or all marketing that is directed to young children."