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A Reminder that Small Steps DO Make a Big Impact

Thanks to you-- to everyone who's kicked their bottled water habit-- bottled water sales in the US are slowing! Pretty amazing that the collective impact of a whole bunch of individual decisions to eliminate  bottled water purchasing is already having such a noteworthy effect on the market. If you haven't taken the Break the Bottled Water Habit pledge, or if it's been a while since you passed it on to family and friends, now's the time to join this growing movement!

Wondering why all this water stuff's such a big deal? Or need a refresher on talking points for your friends and colleagues? Check out New Dream's Break the Bottled Water Habit page.

From Grist:

An Uphill Bottle


U.S. bottled-water guzzling is slowing


Posted at 4:58 PM on 08 Sep 2008


Bottled water.

Americans' seemingly insatiable thirst for bottled water seems to be slowing, according to new industry stats. Annual U.S. bottled-water consumption shot up nearly 46 percent between 2002 and 2007, to an average 29.3 gallons per person. But the Beverage Marketing Corporation predicts that bottled-water guzzling will grow only 6.7 percent in 2008, the smallest increase this decade. The editor of Beverage Digest isn't concerned: "If the economy improves and consumers begin to feel better, we're going to see at least some increase in the growth rate of bottled water again." Adds an industry spokesperson: "We have enjoyed meteoric growth in the past, but that's bound to level off." But greens laud an effective Think Outside the Bottle campaign, noting that dozens of cities are phasing out the bottled beverage. Says one tap-water promoter, "Instead of being a badge for health and status, bottled water has now become a badge for environmental wastefulness. ... [B]eing charged for water is like being charged for gravity."

sources: Worldwatch Institute, Christian Science Monitor, BrandWeek

straight to the report: 2007 stats on bottled water [Word doc]

see also, in Grist: Author Elizabeth Royte chats about the bottled-water boom and backlash

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