Bottled Tap Water? Yep, You Heard Right!
Posted on Tuesday, September 9th, 2008 at 4:51 pm by MicheleOk, so I know that 40% of bottled water is really just tap water masquerading as fancy-shmancy mineral-enhanced, brain-boosting, extra-hydrating, performance-enhancing, thirst-quenching, super-purified water. And I know that most of us have, at one point, fallen for it. But apparently the bottled water trend is now so totally normalized that people are willing to purchase bottled water that’s simply labeled as tap water! Even better—it’s tap water that’s being promoted as a “local” alternative. Ahh, way to appease the greenies and localvores among us, oh bottled water companies. How’s that for greenwashing at its finest? Can’t wait to see what they come up with next…!
From Gothamist:
September 2, 2008
Reader La Mariposa took this photograph of bottled NYC tap water on sale at a local store. Now, we know that NYC tap water is pretty darn delicious (it did get first place at the state fair last week), but is it worth buying a bottle full of it?
The Tap’dNY strategy doesn’t hide the fact that they “purify and bottle New York City’s famous tap water, leaving out the malarkey and far journey included in other bottled waters.” Instead, it wants to be an “honest and local alternative for all New Yorkers”–perhaps a nod to how some bottled water marketers haven’t always said their water was from humble taps–and even points out that refills are free at faucets in the city (after a few refills, you recycle the bottle).
Alternate idea: Invest in a Nalgene or Camelbak Better Bottle or aluminum Sigg bottle . And not everyone has access to such great water– consider donating to causes, like Charity:Water (see a PSA), which try to bring fresh water to other parts of the world
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Since most of our major movie stars started this trend of drinking bottled water,I think they should get on that same band wagon and let the people know what the extra waste of throwing these bottles away is doing to our enviroment . Just a thought!
posted on October 12th, 2008 at 6:05 pmTwo things:
1. this company does sell Sigg bottles.
2. I met the owner at this green drinks thing in Brooklyn on Wed and I thought you’d be interested to know he seems to be legit in his desire to lessen the carbon footprint with a local product. He’s even got this text system in place where if you send “where is” and any bottled water name to 30644 it tells you how far that bottle had to travel to get to NY. I haven’t read about it anywhere… maybe you should break that story too.
jh
posted on November 21st, 2008 at 6:49 pm