Green Buy Guide , March 2, 2009
Becoming an Ethical Consumer
When you make purchases, are you careful to buy goods that are ethically sourced, Fair Trade, certified organic or made in the USA? Are you conscious of the path your dollars take once you’ve handed them over to a sales clerk or entered your credit card number in an online site? Do you care about where all of the materials used to manufacture the things you buy come from? If you answered yes to these questions, than you’re already on the road to becoming an ethical consumer, and following the principles of ethical consumerism when spending your hard earned money.
According to Knowmore.org (a site dedicated to raising awareness of corporate abuses and directing grassroots action against unsustainable corporate practices), Ethical Consumerism is “…a movement toward corporate reform, through which individuals recognize their own role in systems of oppression, and take personal steps toward resistance and positive change.” Ethical Consumerism encourages people to recognize the significance of collectively organized individual actions, and use that power to alter the landscape of traditional economic systems.
Knowmore.org encourages this kind of thinking by offering an online space for like-minded individuals to exchange ideas and find resources focused on combating corporate abuses. One useful tool on the organization’s site is called “Behind the Logos.” Knowmore.org assigns an “ethical rating” to global corporations like Volkswagen, American Express and De Beers that’s meant to help people understand where the products they purchase are sourced and manufactured, and whether the companies making those products are doing so according to ethical principles. With one quick click, you can find out that AT&T received positive ratings for Worker’s Rights, Human Rights and Environmental Issues, but has areas of concern around their Political Influence and Business Ethics.
Another resource for those interested in Ethical Consumerism is the Responsible Purchasing Network (RPN), an international network of buyers dedicated to socially responsible and environmentally sustainable purchasing. The RPN is a member-based organization that provides consulting services and resources for paid members, but also publishes helpful guides for the everyday consumer. You can download Responsible Purchasing Guides that provide information about purchasing sustainable products, finding environmentally-conscious vendors, and working with governments to introduce eco-friendly goods into your state’s procurement policies.
If you’re interested in learning about European businesses, UK-based Ethical Consumer is an organization that researches the social and environmental records of companies, publishes free buyers guides, and scores companies based on how well they’ve incorporated ethics into their business models. You can become a member of Ethical Consumer to gain full access to their resources and services, otherwise you might have to pay a fee to access some of the research and information that’s on the organization’s website.
By educating yourself about the consumer choices you encounter on a daily basis, you take control over how you use your spending power to transform business practices and the greater economy. Once enough people realize that they can impact the process by only giving their money to ethical businesses, than real change can take place. If people continue letting big companies off the hook, and spend money with those businesses who practice socially irresponsible manufacturing, who invest their money (which is really your money) in corrupt organizations and governments, and who ignore the working conditions of their laborers, than those companies will keep on acting unethically.
Spend your money wisely and make sure you educate yourself before you open your wallet!


