We work with individuals, institutions, communities and businesses to conserve natural resources, counter the commercialization of our culture and promote positive changes in the way goods are produced and consumed.

New American Dream Memberships
Help support all our campaigns and programs by becoming a New American Dream member or making a donation today!

New Dream Community and Outreach
Do you yearn for not just more, but more of what matters? You're not alone. The New Dream Community is comprised of innovators, activists, busy parents, college students, avid professionals and thousands who strive to live consciously, buy wisely, and make a difference. We care about the health of our natural world, about social justice for people across the globe, and about living lives that fulfill our deepest needs. Our online tools help you connect with other New Dreamers on and offline, take meaningful actions to influence businesses and policymakers, track the impact of your personal steps to promote a sustainable future, find and publicize events, and more.
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C3 - Carbon Conscious Consumer Campaign
New American Dream launched its “c3” (Carbon Conscious Consumer) campaign on climate change in the summer of 2007. Phase One of the campaign consists of six actions over six months that have significant carbon impact but are easy to accomplish. The steps are meant to illustrate the connection between every day actions and climate change and have catchy names such as “Eat Locally,” “Downshift Your Driving,” “Junk Your Junk Mail” and “Break the Bottled Water Habit.” Phase Two of the campaign will involve a collaboration with targeted local governments seeking citizen support to meet ambitious emissions reduction targets.
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The Conscious Consumer
The Conscious Consumer website makes it easier for individual to support positive solutions in the marketplace. Need help finding energy efficient appliances, non-toxic cosmetics, sweatshop-free clothing, or your local farmers’ market? Want to know what’s behind the labels, or where to recycle in your neighborhood? We have it. With easy access to local and online sources, plus informative videos shot around the world, this multidimensional site helps you be a truly conscious consumer.
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Responsible Purchasing Network
The Responsible Purchasing Network (RPN) is a program staffed and managed by the Center for a New American Dream and advised by a steering committee of procurement stakeholders from government, industry, educational institutions, standards setting organizations, and related organizations RPN provides technical assistance and coordination to allow these institutions to share resources and develop policies, practices, and specifications. Through RPN, these organizations are working together to shift an enormous segment of the market toward more environmentally and socially responsible products and services.
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Turn the Tide: Nine Actions for the Planet
Featuring nine simple actions almost anyone can take, Turn the Tide helps you help the environment. We’ll provide you with a personal web space with online calculators to track the positive impact of your actions and see the cumulative impacts of all participants across North America. Turn the Tide participants have already saved over a billion gallons of water, prevented the release of millions of pounds of climate changing gases, and reduced their ecological footprint on ecosystems around the globe.
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Be, Live, Buy Different Make a Difference
A joint effort by the Center for a New American Dream and World Wildlife Fund (WWF), the "Be Different, Live Different, Buy Different—Make a Difference" campaign helps young people explore the hidden connections between everyday consumer products and their environmental impacts. The site features an online resource conservation calculator, shopping tips, and a free, downloadable Community Action Guide with 30 activity ideas and step-by-step advice on organizing community projects.
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Kids and Commercialism
Raising independent-minded kids in today's highly commercialized culture can be tough. The Center for a New American Dream’s Kids and Commercialism Campaign raises awareness of the effects of marketing on kids. We offer practical tips and tools that help adults teach kids the financial skills and media literacy necessary to tune out the siren’s song of excessive advertising, and experience the joy of having more fun with less stuff.
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Declare your Independence from Junk Mail
Whether you hate to waste energy and trees, can't stand invasive advertising, or just feel buried in clutter, our site can help! We have tools to help you reduce your junk mail and participate in actions from telling businesses to green their catalogs to asking Congress to expand the Do Not Call registry to make it easier for you to opt out of unsolicited ad mail.
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Simplify the Holidays!
Do you sometimes feel trapped by the shopping, spending, and frenzied preparations of the holiday season? Long for a holiday wrapped more in meaning and less in stuff? The Center for a New American Dream offers advice on how to reclaim the season. Learn about alternative gift fairs in you area. Read our creative tips for inexpensive and environmentally responsible holiday gifts. Share your own ideas.
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