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The New American Dream
“What did you say was the name of your organization?”
When you are “The Center for a New American Dream” you get used to double takes. The name certainly grabs people’s attention. But it usually requires an explanation. The best place to start is with our mission statement:
The Center for a New American Dream helps Americans consume responsibly to protect the environment, enhance quality of life, and promote social justice.
Getting more of what matters
Every day, we require a little of the planet’s resources to keep us going. How we use those resources can make a big difference in determining the health of the planet, the well-being of others, even our own happiness. Everything we do has an impact. The trick is to make that impact more positive.
The Center exists to create that positive impact. We work with individuals, institutions, communities, and businesses to conserve natural resources, counter the commercialization of our culture, and change the way goods are produced and consumed.
As for the “new” in New American Dream, we help people live the dream, but in a way that ensures a livable planet for current and future generations. Our message isn’t about deprivation. It’s about getting more of what really matters—more time, more nature, more fairness, and more fun.
At the Center for a New American Dream, we feel that
Living consciously means getting more of what really matters in life, being aware of what’s going on around you, finding balance, and having a little fun while you’re at it;
Buying wisely means becoming a positive force in the marketplace, using your purchasing power to support business practices that are safer for the environment and better for people;
Making a difference is all about making sure your citizen voices are heard, being active in your community and letting policymakers know where YOU stand.
We Need You!
We are attempting nothing less than a shift of American culture away from an emphasis on unconscious consumption towards a more fulfilling, just, and sustainable way of life. We will succeed only with the personal commitment and financial support of thousands of individuals just like you. Please become a supporting member of the Center for a New American Dream and join us as we encourage Americans to adopt our motto: More Fun, Less Stuff!
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